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Developing and managing an
industry training and education programme
- Assessment of the training needs
for this market
- Formulation and implementation of
an annual budget and plan of training activity
- Development and implementation of
an online training programme. Eight modules launched in 2002 and an
additional two developed and launched in 2003. Included
development of a database to manage the programme.
- Ongoing promotion of the programme
to the travel industry
- Ongoing review of training
programme to ensure continuous improvement.
- Training presentations to travel
agents and wholesaler reservation staff
Contributing to the management
of the promotional and relationship activity of a retail partnership
programme (KEA) in Australia
- Developing and coordinating joint
advertising activity and tactical implementation of trade marketing
initiatives with Kiwi Expert Agents (KEA) agents to promote 100% Pure
New Zealand brand.
- Building and maintaining
relationships with a portfolio of KEA agents (Queensland and Northern
NSW).
- Managing the integrity of the
programme’s database.
- Managing the distribution of
collateral and merchandise.
- Hosting trade educational trips to
New Zealand.
Contributing to the management
of industry events
- Collaboration with Event Manager
for the KEA conference 2003. Presentation of KEA Awards at the
event.
- Hosting at industry events.
Supporting the Los Angeles,
New York, London and Frankfurt offices in their day to day activities:
- Administrational and advisory
support to offshore post projects:
- Assistance with the development of
regional marketing activity plans detailing marketing objectives,
tactics, and performance measures.
- Training and support on the use of
a SAP(Systems, Applications, Programs) project and financial management
system.
- Organisation of trade educationals
and industry conferences.
- Regular analysis and reporting to
government on offshore post performance measure results.
- On the ground support in the post
offices (London - 5 weeks, Feb/March 2001 and Sydney - 2 weeks, Nov/Dec
2001).
- Building and maintaining
relationships with offshore staff.
Supporting General Manager
Operations with ad-hoc projects
- Trans-Tasman airline capacity
report.
- Visitor arrival forecasting.
- Preparing financial updates, i.e.;
budget vs actual spent reports.
Supporting Emerging Markets
Manager
- Escorting trade educational groups.
- Organisation of stand construction
and attendance at Arabian Travel Market.
Other projects
Production of trade training material to
assist overseas travel trade.
Assisting and taking over responsibility of the trade newsletter
designed for trade offshore.
Feasibility study for an international call centre.
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