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Tourism Tactics is available to assist with a range of marketing and business development functions.
Tourism Tactics is experienced at assessing current business practices and assisting organisations postion themselves in the market to be more successful. The process includes analysing the current competitor situation, defining the current market and potential new markets, and suggesting product development ideas. After the market and product assessment stage is complete Tourism Tactics is able to produce a strategic plan along with an action list to assist the business implement the plan.
Are you wondering what marketing you should be doing to reach your target audience? Tourism Tactics can help you with a plan that will ensure your marketing is generating enquiries and bookings. Firstly we will complete a marketing audit to look at what advertising you are currently doing, who your target audience is, and identify your key selling points. By taking a closer look at your customers we can start to understand what types of marketing material they are using to make their travel decisions and whether your current selection is appropriate. From the audit we will also come up with the key messages you want to put forward in your advertising.
This information becomes the basis for a plan that will be used to undertake the production of revised marketing material and ensuring it is distributed in the most effective places. We have had lots of experience working with “creative” agencies, printers, and web developers, so we can take on the role as account manager for you or if you want to do this yourself we can equip you with the appropriate brief to get the job done.
Your website is an important sales tool for your tourism business – it is a chance to sell your product to a traveller before they have even entered New Zealand. Statistics amongst some of your key target markets (Australia and UK) are showing that the internet is the most popular way of obtaining travel information. If you are not generating business through your site it means you are not visible to your potential clients and that they have probably found your market competitor! Read
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Website marketing requires time, patience and hard work, and just like any marketing plan, goals and performance measures need to be set. We will take an in-depth look at how well your website is performing, present you with a detailed report and offer our ideas as to how your site can reach its full potential.
Examples of strategies:
Guarantees you a front page position. I can set up and manage your google adword campaign. This strategy should be considered before any other webmarketing as it instantly improves ranking and increases the number of visits to your website.
Are you trying to increase the number of quality links you have to your tourism site? Tourism Tactics has compiled a list of websites and web directories that you can submit your url and business details to.
Tourism Tactics has identified a list of tourism related sites that are good referrers of website traffic i.e. visitors to your site. You will be pleased to know that many are free.
Tourism Tactics can submit your website and build online profiles on your behalf - contact us for more information.
Note: you will need to set a budget upward from $100 to $1,000 plus GST if you wish to get paid listings on some of the good referral sites I have identified.
I am available to assist your business grow its distribution via inbound tour operators and have established contacts in this area to match with your business. One of the services I provide is sales calls and training visits to these businesses (predominately located in Auckland and Christchurch).
Tourism Tactics has successfully won business awards for clients:
ATS Pacific - 2005
Haast River Safari - 2006
Waihi Beach Top 10 Holiday Park - 2007 and 2008
White Island Tours - 2008
Call today to discuss the benefits or business award applications.
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